PROFILE　　HISTORY　　PHILOSOPHY　　PRODUCTS　　ORGANIZATION　　CONTACT
Trade Name Aoyoshi Co., Ltd.
Incorporated in August, 1957
Capital JP\20,000,000
Representatives Chairman: Yoshiro Aoyagi　　President: Shuji Aoyagi
Address

5143 Koike, Tsubame, Niigata Pref., 959-1276, Japan
TEL: +(81)256-63-3442　FAX: +(81)256-63-3243
Web site www.aoyoshi.co.jp
E-Mail otoiawase@aoyoshi.co.jp
Business Planning, manufacturing and selling of household goods and welfare goods. Running of shop and exhibition room for welfare goods.
Employees 35 (As of April 20, 2011)
Major Customers ICL Inc., ASPLUND Co., Ltd., Starbucks Coffee Japan, Ltd.,
LUPICIA CO., LTD., etc.
Major Suppliers MYODO METAL CO., LTD., YOSHIKAWA CORPORATION, etc.
Banks THE TAIKO BANK, LTD., Tsubame Branch,
SUMITOMO MITSUI BANKING CORPORATION, Niigata Branch
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1955, April Aoyoshi Manufactory was established.
1957, August Incorporated to Aoyoshi Manufacturing Ltd.
Started as a manufacturer of metal flatware for export.
1971, November Reorganized to Aoyoshi Co., Ltd.
1983 Started production of metal flatware for domestic market.
1986 Started manufacturing household goods. Registered a trademark of
“CASUAL PRODUCT”.
1989 Organized Planning & Design Dept. and started designing in-house.
1991, October Started manufacturing tableware for physically handicapped people.
Launched “Will-1” spoon made of shape-memory polymer which was developed in collaboration with Mitsubishi Heavy Industries, Ltd.
1994 Wll-1” spoon was selected in an exhibition held by Philadelphia Museum as one of the excellent items in Japan since 1950.
1996 “Will-3” spoon for physically handicapped people received the Minister of International Trade and Industry award and Good Design Award.
1997, January Newly built main factory at the current address.
1997, May Introduced computer system into distribution of merchandise.
1997, October Increased capital to JP\20,000,000.
1997, November Launched shape-memory tooth brush which was developed in collaboration with Sunstar Inc. and Mitsubishi Heavy Industries, Ltd.
1999 Organized Trading Dept. and started foreign trading.
2004, August Shuji Aoyagi was installed as president, and Yoshiro Aoyagi was installed as chairman of Aoyoshi Co., Ltd.
Separated the nursing products department and set up a new company, COLABO Inc.
2008, July Started e-commerce business.
2009, August Opened a pilot shop “Willassist” for welfare goods under the direct management of Aoyoshi Co., Ltd.
2009, October Restarted Welfare Goods Division and registered trademark of “Willassist”.
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Benefit for Others, Gain for Ourselves.

- Wish our customer’s prosperity and make our company prosperous. -
“Benefit for Others” means helping others while “Gain for Ourselves” means reaping the benefit for ourselves by studying or learning techniques by ourselves. In other words, an impelling force of our company will be elevated by pursuing convenience and satisfaction of our customers.

Based on such philosophy, we made the words “Confidence, Creation and Harmony” the motto of our company which we believe necessary to support our customers.
“Confidence” means trust, reliance and self-confidence in which we try an accurate and speedy work. “Creation” means creative work aiming at development of product in higher quality. “Harmony” means harmonization or good balance of “Confidence” and “Creation” with which we wish certain prosperity together with our customers.
Product Categories
  • Tea & Coffeeware
  • Bar Tools
  • Cutlery
  • Tableware
  • Kitchenware
  • Bakeware
  • Bath Accessories
  • Interior Accessories
  • Lunch Box & Thermos Bottle
  • Gift Set
  • Welfare Goods
 

- Planning & Design Dept. --- Designing and E-Commerce
- Trading Dept. --- Import and export
- Sales Dept. --- Marketing and sales
- Administration Dept. --- Sales support, accounting and general affairs
- Shipping Dept. --- Manufacture, inspection and shipping
- Welfare Goods Shop --- Running of shop and exhibition room(selling and rental)
 
E-Mail　otoiawase@aoyoshi.co.jp
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